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Everyone knows that Hans Wilsdorf – watchmaker in the Franconian town of Kulmbach – named his company Rolex. He looked for a term which could easily be printed upon the clock-faces and was generally understandable in English. Nevertheless, he kept the real meaning of the word Rolex secret and took it into the grave. After some years acting in the business with his own company, Wilsdorf had the trademark Rolex patented in 1908. Long before his competitors merely had thought about it, Wilsdorf focused on the manufacturing of high-grade wristwatches. These innovations had been rewarded immediately, therefore his newly developed dust- and shock-resistant watch cases became soon well-known all over the world. The first timepieces to be worn on the Himalaya, in the deepest sea and during the first female swimmer's attempt to cross the English Channel were all Rolex watches. That's why classic collections like Oyster Perpetual or icons of the Cosmograph Daytona series became very popular in the same way as Submariner for discovering the deep sea or Sky-Dweller – the perfect watch for people who are travelling a lot.